It is a known fact that Gold is used as a cash on hand commodity. They say it is an evergreen metal and investment. So what is it about this bright yellow piece of metal that makes it so dear, not only to people on earth but also to people being launched into space. Is it only its value? Its evergreen and ever increasing price or is it something else. A variety of factors play a role in making this metal so dear. Marketing and Myths around Gold : The ancient Egyptians called it the flesh of Gods and buried the dead with it. It is also supposed to have an effect on ones heartbeat and blood pressure. Some astrologers believe in the benefits of gold depending upon the position of sun in ones horoscope. Parents gift their daughters gold in the form of jewellery on her wedding. The value of diamonds also increase when set in gold. Not much gold available in the mines : It is said that Gold was brought on the earth some 3.6 billion years ago by ...